STRIDER
Financial Technology
2018
Overview

Strider is a financial technology company that provides thoughtfully designed and well-built technology that addresses multiple problems faced by the financial ecosystem, such as the application of machine learning robotic processes & automation.

Urbanjava in a collective partnership with Dash Digital developed a comprehensive Brand Strategy for Strider. The Identity Mark derives from a grid framework transforming into multiple arrangements and sequences that speaks to key areas of the business. The Visual Language embodies bright digital inspired colour tones with strong use of white and negative spaces to highlight the simplicity and translate innovation in general.

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